Monday, July 9, 2018

Careem trolls PML N with a promocode - risks losing customers in Punjab

Careem, an application-based transportation company, got itself in trouble after it tried trolling PML N (Muslim League Nawaz) by introducing a promocode.

The promocode "Mujhay Kyun Nikala?" angered a large number of PML N supporters and culminated in an even nastier outcome for the company with a number of N league Facebook pages launching Careem-boycott campaigns.
Careem promocode "Mujhay Kyun Nikala" that ended up angering PML N supporters on social media

The official Facebook page of Careem got flooded with criticism soon after the company updated its new pomocode status. The company's page admin was then seen apologising to the users who advised Careem to stick to its core business values and not be politically biased.

Here's what Careem tweeted following criticism:
Careem apologises after receiving criticism over its promocode post "mujhay kyun nikala"
Careem might have tamped down PML N supporters' fury over its promocode by quickly sharing an apology tweet, but with elections already coming up and intense political activity, political trolls like this could have ended up seriously hurting the company's customer base.

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